Industry of the Ordinary

Industry of the Ordinary

Work from the projects 

Industry of the Ordinary is the collaborative performance art/sculpture team of Adam Brooks and Mathew Wilson. Their manifesto is: "Through sculpture, text, photography, video, sound and performance Industry of the Ordinary are dedicated to an exploration and celebration of the customary, the everyday, and the usual. Their emphasis is on challenging pejorative notions of the ordinary and, in doing so, moving beyond the quotidian."

Works, in order:

Well Groomed (with Max King Cap) - Industry of the Ordinary Exchange Facial Hair.

Champion - Industry of the Ordinary hand out business cards inscribed with the word "CHAMPION".

Match of the Day II - Industry of the Ordinary, as Old God and Young God, play table football, first to 100 goals, on the promontory point by North Avenue beach.

Final Words - Industry of the Ordinary collect the last lines from ten significant works of 20th century literature.